Katia Kuethe is a global strategic creative who positions brands by translating strategy and market trends into long-lasting creative work. She studied Editorial Design under Prof Hans-Georg Pospischil, interned at Milton Glaser’s studio, and later trained with fashion industry luminaries including Doug Lloyd, Raul Martinez, Michael Ian Kaye, Amy Astley, and Anna Wintour.

She has designed fragrances and beauty collections for Gucci, YSL, and Estee Lauder, created the blueprint for Tom Ford Beauty, and helped launch Uniqlo in New York: “From Tokyo to New York.” She led Kate Spade’s global expansion, building a comprehensive social digital first 360 brand architecture, and held two Creative Director positions at Conde Nast, collaborating only with best in class. She later repositioned Abercrombie & Fitch, led Neiman Marcus & Bergdorf Goodman into social & digital first mindset, worked on the perception changing launch of Walmart’s Style vertical, and led Dove’s global cross-category brand refresh creating “Desire At Scale.”

Her versatile creative vision spans across categories, delivering brand positioning, advertising, editorial and product design. She combines European design sensibility with American business acumen, gifted in identifying cultural shifts well in advance. She has led global in house creative teams as well as agency side – both luxury & large scale. Her meticulous, systematic approach aims to create lasting impact while prioritizing team mentorship.

Kuethe has received recognition from One Club, ADC & Graphis. She has been featured in The New York Times and other publications, and has spoken at events including CFDA, FIT, AIGA, and SABK Stuttgart.